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Media

Paid

Earned

 Owned

Content Marketing 

Sells the IDEA of a product

Traditional Marketing 

Aims to sells the product

Paid Media

Media that you pay for, Including native and traditional advertising, display or banner ads, print ads, radio ads, TV ads, promotion,  press release, out of home or in store sponsored social events

Content, Articles

Influencers

LinkedIn

Yahoo

Twitter

Youtube

Facebook

Ad Words

Paid Search

Pay per Click

Redirect

Owned Media

Branded communication that makes a direct connection between brand and consumer, brand Sign, uniforms, fixtures, kiosks, packing, fleet vehicles

Website

Blogs

CRM

Email

LinkedIn

Google+

Twitter

Facebook 

Earned Media

Communication about brand that is not managed, it is the exposure that comes through word of mouth or digital sharing

Blogs & Articles Mentions

Reviews & Ratings

 Likes & reposts

Viral & Influencers

Paid

Media

EarnedMedia

Owned

Media

Analytics

Things to look for in analytics report Includes Clicks, Traffic, Comments, Shares

Social Media in your Digital Marketing Strategy03
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